Distributor Marketing & Operations Training
Build, launch, and scale your Sensica e-commerce operation.
Track 1: Site & Store Setup
Setting up your Shopify store, theme, product catalog, and launch checklist.
Shopify Store Configuration
Step-by-step guide to configuring your Sensica-branded Shopify store, including theme settings, navigation, and domain setup.
Product Catalog Setup
Importing the Sensica product catalog, setting up variants, pricing, and inventory management.
Payment & Shipping
Configuring payment gateways, shipping zones, rates, and tax settings for your market.
Track 2: Analytics & Tracking
Delivered by Sensica Marketing / Ecom team.
GA4 & GTM Setup
Step-by-step setup of Google Analytics 4 and Google Tag Manager for your ecommerce store.
Google Ads & Merchant Center
Setting up Google Merchant Center product feeds, branded search campaigns, and Shopping campaigns.
Pixel Setup (Meta, TikTok)
Installing and configuring Meta Pixel and TikTok Pixel for retargeting and conversion tracking.
Track 3: Digital Marketing
Delivered by Sensica Marketing team.
Full-Funnel Campaign Strategy
The Sensica funnel framework: awareness → consideration → conversion → retention.
Paid Ads Setup & Management
Setting up and optimizing Google Search, Shopping, Meta, and TikTok ad campaigns.
Social Media Content Strategy
Content planning, creation guidelines, and posting cadence for Instagram, TikTok, and Facebook.
Track 4: Email & Automation
Delivered by Sensica Marketing team.
Klaviyo Setup & Integration
Connecting Klaviyo to Shopify, setting up lists, segments, and consent management.
Automated Email Flows
Building welcome series, cart abandonment, post-purchase, and win-back flows.
Campaign Email Calendar
Planning monthly campaign emails: promotions, educational content, and seasonal launches.